Digital Marketing Planner, Zappos at Zappos Family of Companies | New York, USA | $87K/yr – $152K/yr

Zappos Family of Companies

Digital Marketing Planner, Zappos

New York, USA (On-site)

$87K/yr – $152K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive forecasting, spend optimization, and cross‑channel reporting as a Digital Marketing Planner, coordinating with agencies and internal partners to turn data into actionable marketing decisions.

Own forecasting, budget tracking, and accruals accuracy for marketing investments.
Must-have: Experience turning data into improvements and proficiency with Excel or Tableau.
Standout: Cross-functional collaboration with agencies and multiple teams.

Job Description

Responsibilities

Own marketing performance forecasts (weekly/monthly) and budget tracking processes, including accruals accuracy
Create and maintain dashboards and reporting frameworks to track cross-channel KPIs and performance
Drive process improvements for reporting systems and implement controls to address gaps
Lead the execution of media measurement frameworks and MMM implementation
Analyze performance variance and develop action plans to optimize marketing spend
Partner with agencies and internal stakeholders to ensure alignment on forecasts and reporting
Provide ad-hoc analysis and insights on marketing trends and campaign effectiveness

Zappos Family of Companies

3.5 Glassdoor

At Zappos, winning starts from the ground up. We lead with the essence of success—not only the kind that crosses finish lines but the kind that takes on daily to-do lists. We’re here to guide you through the shopping experience with expert advice, letting you get back to the things that really matter, whether it’s running a marathon or going on a market run. When there’s a stacked agenda on the calendar, the right shoe makes all the difference.Every Zappos employee has an impact on our brand, contributing to projects & initiatives that influence the broader fashion, retail, and technology communities. Want to join the team? Lace up & Win the Day with us by browsing open roles! Zappos is an equal employment opportunity employer.

Founded in 1999

Las Vegas, Nevada, USA

1.3K employees (145 in marketing)

www.zappos.com

54% recommend to a friend

56% CEO approval