Digital Marketing Operations Specialist at Dutch Bros Coffee | USA

Dutch Bros Coffee

Digital Marketing Operations Specialist

USA (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive end-to-end email campaigns and lifecycle messaging for a Tempe-based CRM team to deliver precise, on-brand communications.

Must-have: 3+ years in CRM/digital marketing, with hands-on deployment of creative templates and targeting.
Standout: Lead QA, cross-functional collaboration, and weekly performance insights for optimization.

Job Description

Responsibilities

Own the deployment of e-mail campaigns - inclusive of building targeting, implementing creative, and setting up measurement parameters based on the requirements of the lifecycle management team
Develop and implement communication strategies to increase the effectiveness of e-mail communications
Conduct A/B testing on messaging elements including subject lines, CTAs, etc to develop a source of best practices as well as ongoing optimization for the mobile communication channels
Manage and optimize inbox placement and subscriber list
Lead the process to launch local listing pages for new shop openings across marketing and the field
Manage QA process across the mobile deployment and offer/promo execution process with cross-functional partners from marketing, IT, and Customer Experience
Lead weekly channel and campaign level - providing both insight on performance as well as delivering recommendation for future optimization
Partner cross-functionally with creative team, ensuring each campaign is presented beautifully and on brand

Requirements

3+ years of experience in CRM or digital marketing, specifically in digital communications and lifecycle marketing required
Hands on keyboard experience in digital communication platforms implementing creative templates, setting targeting, and deploying communications.
Experience with end to end project management and proactively reprioritizing based on business need
Experience in the QSR retail, online ordering, or third-party delivery is a plus
An unwavering attention to detail and commitment to impeccable execution
Strong organizational prowess, adept at managing a high-frequency sending calendar
Stellar communication skills, adept at liaising across teams and stakeholders
Proactivity, with a continuous drive for process optimization and excellence
Location Requirement: This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.
Technology Proficiency: Must be proficient in operating a computer and other office productivity tools such as printers, scanners, and collaboration software.
Reading and Writing Proficiency: Ability to read and write in English is essential for processing documents, drafting reports, and following up on necessary actions. Proficiency in written communication is required to handle job-related tasks effectively.
Vision Requirements: Vision must be adequate or correctable to perform essential job duties, such as reading documents on a computer screen and using other visual tools. Use of corrective lenses or other measures to meet visual requirements is expected if needed.
Mobility: Ability to sit, stand, reach, twist, stretch, and work at a desk for long stretches. Must be able to occasionally move or lift office items up to 25 pounds.
Hearing Requirements: Hearing must be sufficient or correctable to ensure clear understanding of spoken information, including participating in virtual meetings and phone calls. Use of hearing aids or other assistive devices is acceptable if needed.

Preferred

Braze experience is preferred

Dutch Bros Coffee

4.0 Glassdoor

Dutch Bros Coffee is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. We were founded in Grants Pass, Oregon in 1992 and are now sharing our vibrant culture and fully customizable drinks at over 900 locations across 18 states. We serve a wide variety of unique, handcrafted beverages such as our exclusive Dutch Bros RebelTM energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more. We are wholeheartedly focused on radiating kindness and sharing the Dutch luv. In addition to our mission of speed, quality and service, we are passionate about giving back to the communities we serves. Through local giving and annual company-wide initiatives, we make impactful contributions to causes across the country. To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to earn points and score rewards!

Founded in 1992

Tempe, Arizona, USA

8.9K employees (87 in marketing)

www.dutchbros.com

77% recommend to a friend

81% CEO approval