Digital Marketing Media Specialist at Carle Health | Champaign, IL | $30/hr – $53/hr

Carle Health

Digital Marketing Media Specialist

Champaign, IL (Unknown)

$30/hr – $53/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize an end-to-end paid media program across search, social, and display, driving ROI/ROAS through data-driven testing, cross-functional alignment, and AI-assisted automation.

Ownership: Plan and execute advanced paid media campaigns across Google Ads, Search Ads 360, Meta, and Microsoft Ads.
Optimization: Use A/B testing, landing page and creative experimentation, bid strategies, and budget allocation to improve performance.
Insights & Collaboration: Track KPIs and present actionable leadership-ready insights while aligning initiatives with broader marketing and business goals.

Job Description

Plan, execute, and optimize advanced paid media campaigns across Google Ads, Search Ads 360, Meta and Microsoft Ads.
Oversee day-to-day campaign management, including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
Implement local SEO strategies such as targeted local keyword optimization.
Management of Google Business Profiles, including the management of Google Business Locations and Physician listings.
Proactively identify growth opportunities, propose impactful solutions, and implement strategies to improve ROI and ROAS.
Design and run A/B and multivariate tests, analyze performance data, and adjust campaigns based on insights.
Conduct competitive and market analysis to stay ahead of industry trends and adjust targeting strategies accordingly.
Track and interpret key performance metrics and present actionable insights to leadership.
Leverage AI-driven tools for automation, ad copy, analysis, and reporting.
Collaborate closely with cross-functional marketing teams to align paid media initiatives with overall business objectives.

Carle Health

Carle Health is a vertically integrated system with a bold but simple mission: to be the trusted partner in all healthcare decisions for everyone who depends on it. Combining clinical care, health insurance, medical research and higher education, Carle Health provides highly accessible, high-quality care and service to improve health in communities throughout central Illinois and beyond. Always focused on its North Star – providing the best care possible for patients and health plan members – Carle Health is driven by a deep philanthropic spirit to solve real-world health issues now and into the future.The system includes eight, award-winning hospitals, multispecialty physician group practices with more than 1,300 doctors and advanced practice providers, provider-driven health insurance plans including Health AllianceTM and FirstCarolinaCare, Carle Illinois College of Medicine, the world’s first engineering-based medical school, Methodist College, Stephens Family Clinical Research Institute, and other associated healthcare businesses – all working together to get patients and health plan members the care they need at the right time and at every point in their healthcare journey. Founded in Urbana, IL, Carle Health has more than 16,800 team members working across Illinois, Indiana, Washington and North Carolina. It’s proud to be named a Great Place to Work®.

Founded in 1946

Urbana, Illinois, USA

6.6K employees (74 in marketing)

www.carle.org