Digital Marketing Manager at WAGADU Consulting | New York, USA | $110K/yr – $150K/yr

WAGADU Consulting

Digital Marketing Manager

New York, USA (Hybrid)

$110K/yr – $150K/yrManagerFull time

Posted 2 months ago

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Job Summary

Drive digital demand generation as a Digital Marketing Manager, owning paid/organic channels, website performance, and automation to fuel qualified pipeline.

Own campaign setup, tracking, attribution, and optimization across paid, organic, and automation platforms.
Must-have: Experience with Salesforce and HubSpot for CRM integration and automation.
Standout: Hands-on full-funnel optimization and measurable pipeline contribution.

Job Description

Responsibilities

Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting
Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to- market priorities
Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content
Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization
Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)
Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals
Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution
Provide insights and recommendations based on performance data to inform future investment and strategy
Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies

Requirements

Experience with Salesforce
Experience with HubSpot

WAGADU Consulting

WAGADU Consulting is an HR consulting firm committed to elevating organizational success through strategic talent management and exceptional employee experience. We provide a full spectrum of solutions, including talent acquisition and Management, workforce planning, and employee experience and engagement. Our mission is to partner with innovative, forward-thinking organizations to build and sustain high-performing teams, enhance employee engagement, and optimize human capital. By prioritizing both talent acquisition and employee experience, we drive long-term growth and foster a thriving workplace culture.

Toronto, Ontario, CAN

2 employees

wagaduconsulting.com