Digital Marketing Manager

Northbrook, IL (On-site)

$60K/yr – $80K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive digital advertising and analytics leadership to grow patient-focused outcomes across PPC, analytics, and marketing automation.

  • Must-have: Strong PPC knowledge and Google Analytics expertise
  • Standout: Cross-functional collaboration with designers, developers, and leadership to optimize conversion and UX

Job Description

Responsibilities

  • Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook/Instagram Ads and other mediums
  • Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs)
  • Working closely with graphic designers and web developers to improve existing website UX/UI and manage the development of new web properties within the main site structure
  • Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels)
  • Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance
  • Generate website traffic analytics dashboards and effectively present analyses to Director and CEO
  • Support the design and implementation of marketing automation based on data-driven customer behavior flags/triggers

Requirements

  • In depth knowledge of PPC
  • Developing and implementing digital marketing strategies
  • In depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Srong knowledge of web design procedures
  • Strong understanding of Google analytics
  • Strong understanding of Facebook Business Manager
  • Experience building dashboards and data visualization tools
  • Some graphics and HTML skills
  • Ability to handle multiple projects simultaneously

Benefits

  • Rapid career advancement
  • Competitive compensation package
  • Positive, team-oriented environment
  • Work with cutting-ed technology
  • Make a real impact on patients' lives
  • Join a fast-growing, mission-driven company
USA Vein Clinics, Vascular, Fibroid and Oncology Centers logo

USA Vein Clinics, Vascular, Fibroid and Oncology Centers

USA Clinics Group is an integrated ambulatory healthcare system that provides patient-centered health services at over 160 outpatient clinics across the United States. USA Clinics Group is home to USA Vein Clinics, USA Fibroid Centers, USA Vascular Centers, USA Pain Center, USA Prostate Centers, USA Oncology Centers, USA Hemorrhoid Centers, USA Oncology Centers, and introducing USA Longevity Centers. Our highly skilled team of interventional radiologists and vascular surgeons provide expert minimally invasive treatment options for patients dealing with symptoms from varicose veins, uterine fibroids, peripheral artery disease, hemorrhoids, benign prostate hyperplasia, osteoarthritis of the knee, and liver cancer. At USA Clinics Group, our patients always come first. We believe you deserve a trusted and compassionate partner on your treatment journey. Our medical team is dedicated to improving our patients’ quality of life through safe and effective methods.

Founded in 2005
Northbrook, Illinois, USA
337 employees (11 in marketing)

Traffic Signals

Monthly Visitors
69.7K
Monthly Google Ads Budget
$33K
Traffic Source Mix
Search
61.6%
Direct
30.3%
Referral
5.1%
Social
1.2%
Paid
1.5%

Headcount Trend

Current headcount: ~336

Marketing Team

Marketing Team Size
11 (3% of company)