Responsibilities

• Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention
• Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO
• Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration
• Project management and prioritisation: Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.
• Market Insights: Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.
• Performance insights and optimisations: Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker. Contribute to developing and maintaining reporting frameworks that can inform strategic decisions and ongoing campaign optimisations with actionable insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5–8 years of proven experience in digital marketing, ideally within B2B or Technology industry across Asia Pacific
• Strong understanding of digital channels and tools: SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, content marketing and more
• Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce)
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment
• Strong communication and copy-editing skills in English
• Able to adapt strategies to diverse regional markets and different audiences
• Excellent relationship, partnering, and collaboration skills, with experience working cross-functionally with global, regional and local marketing and product teams to align on marketing media strategy and business goals
• EMPOWER OTHERS: Track record of building teams, directly or indirectly, and ensuring your team has the guidance, support, systems, and tools to be successful in the role
• BE AN OWNER: Run and expand a best-in-class regional Demand Creation Hub that emphasises personal development.

Benefits

• Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.