Responsibilities

• Serve as the primary day-to-day contact for our external digital advertising agency, overseeing SEM, paid social, and display campaigns.
• Serve as the primary day-to-day contact for our external affiliate marketing agency, overseeing affiliate program performance, partner relationships, and payouts.
• Lead campaign planning and submit briefs for digital marketing campaigns already in flight or scheduled to launch during the coverage period.
• Track performance against goals for both agencies, offer constructive feedback, and drive continuous optimization.
• Manage digital marketing budgets across both agency relationships: forecast spend, track and process invoices, and reconcile monthly budgets.
• Analyze campaign and affiliate program performance, flagging risks or opportunities to leadership.
• Maintain the digital marketing calendar so it stays aligned with broader marketing initiatives and business objectives.
• Partner with cross-functional stakeholders (merchants, creative, eCommerce) to keep digital strategies aligned with key priorities during the transition.
• Traffic and approve ads before they go live; ensure campaign deadlines are met and provide recaps to key stakeholders.
• Maintain cohesive brand messaging across all digital touchpoints managed by both agencies.

Requirements

• 4-year degree with Marketing focus preferred, or equivalent experience
• Generally 5+ years of e-commerce and digital marketing experience, in-house or agency-side
• Proven experience managing external agency or vendor partners, ideally including both paid media and affiliate/partnership programs
• Technical proficiency in marketing platforms and tools (Google Ads, Meta Ads, SEO tools, affiliate networks, and Analytics)
• Comfortable stepping into an established program and getting up to speed quickly with minimal onboarding time
• Strong data-driven decision-making, with experience in performance analysis and reporting
• Solid understanding of paid search, paid social, programmatic, and affiliate channels
• Familiarity with web analytics terminology and reporting; Adobe Analytics a plus
• Strong interpersonal and communication skills
• Ability to manage multiple external relationships and deadlines simultaneously