Digital Marketing Manager (Telehealth)

Responsibilities

• Develop, launch, manage, and optimize paid digital advertising campaigns across Meta and Google Ads, with opportunities to explore additional channels such as Reddit, Bing, and Snapchat.
• Drive profitable customer acquisition campaigns across a range of telehealth and digital healthcare products, focusing on conversion optimization, cost efficiency, and sustainable growth.
• Continuously monitor and improve key performance metrics, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and campaign profitability.
• Develop and execute campaign testing and optimization strategies, adjusting audience targeting, ad creatives, messaging, and budget allocations to maximize performance.
• Ensure all advertising campaigns and creative assets comply with Meta, Google, and applicable healthcare advertising policies, minimizing account restrictions and disruptions.
• Collaborate with internal stakeholders, advertising agencies, and creative partners to identify winning strategies, scale successful campaigns, and accelerate sustainable revenue growth.
• Location: Miami, FL (Initially Remote / Future In-Office)Compensation: $100,000 - $125,000 + Performance-based bonuses

Requirements

• Proven experience in performance marketing and paid customer acquisition, preferably within telehealth, digital health, online pharmacy, or prescription healthcare services.
• Strong hands-on expertise in Meta Ads Manager and Google Ads, including campaign creation, optimization, audience targeting, and budget management.
• Demonstrated success in acquiring customers at profitable CAC levels and scaling paid advertising campaigns while maintaining strong ROAS.
• Solid understanding of healthcare advertising regulations, platform compliance requirements, and marketing restrictions related to prescription medications.
• Strong analytical skills and experience evaluating campaign performance, customer acquisition economics, conversion metrics, and advertising ROI.
• Proven experience developing and scaling successful digital marketing campaigns within the telehealth or digital healthcare industry, with a strong understanding of industry-specific customer acquisition strategies and challenges.