Responsibilities

• Manage strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs.
• Oversee Digital Marketing Specialist role and help grow and develop this individual.
• This position provides an excellent opportunity to help grow and expand Talbots’ and the Haven Well Within digital footprint and reach, driving both revenue and awareness of the brand.
• With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.
• This person will help with the day-to-day program management alongside digital agencies of multiple online marketing channels, which will have a direct impact on the financial results.
• Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
• Manage relationships with representatives from the major platforms including META & Google.
• Monitor results of paid channel tests to optimize performance across engines and campaigns
• Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI.
• Work closely with PR, Brand Marketing, Analytics amongst other cross functional leaders on marketing efforts

Requirements

• BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
• 6+ years experience in Online Marketing managing paid campaigns and channels.
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Adobe.
• Strong computer skills (Proficiency in Excel is required).
• Experience working with, analyzing, and interpreting data.
• High attention to detail and superior time management.
• Ability to recruit and manage a team
• Ability to manage multiple tasks and prioritize appropriately.
• Excellent communications skills, particularly written.

Preferred

• Prior retail experience a plus.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• On-site: This position works on-site at least 4 days per week consistent with the needs of the business at our Talbots office location in Hingham, MA.
• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.