Responsibilities

• Drive ideation, strategy, and execution of scalable paid campaigns to generate leads and accelerate sales pipeline growth
• Develop and manage testing agendas and media plans to optimize campaign performance
• Monitor and analyze key metrics such as Suspects, MQLs, SQOs, signups, go-lives, pipeline, and revenue, adjusting strategies accordingly
• Partner with internal teams to build and refine our paid marketing programs based on user insights and data analysis
• Collaborate with campaign, creative, analytics, product marketing, and regional teams to ensure campaign effectiveness and alignment
• Report on campaign performance regularly to stakeholders, providing insights and recommendations for improvement
• Manage audience segmentation and targeting to reach the most relevant users
• Identify areas for improvement within campaigns, develop plans to address weaknesses, and implement necessary changes
• Lead efforts in testing new channels, ad formats, and messaging to enhance overall campaign ROI

Requirements

• 7+ years of professional work experience in digital marketing or related fields
• 5+ years of hands-on experience managing paid digital campaigns, including paid social, display, and direct response advertising
• 2+ years of B2B marketing experience, with a preference for experience in account-based marketing (ABM)
• Strong knowledge of digital marketing best practices, targeting strategies, ad formats, and privacy laws
• Experience in attribution modeling, incrementality testing, and growth marketing concepts
• Ability to articulate campaign requirements to analytics, sales, and marketing teams
• Self-motivated with the ability to independently drive strategic and tactical initiatives
• Excellent analytical skills with proficiency in interpreting data and trends
• Experience leading experimentation and optimization roadmaps
• User-first mindset with strong communication skills, both written and verbal
• Proven ability to collaborate effectively with cross-functional teams

Benefits

• Competitive annual salary range of $157,800 - $236,800 (for US-based roles)
• Equity options and potential for sales commissions or bonuses
• Comprehensive health, dental, and vision insurance plans
• Retirement plan options including 401(k)
• Wellness stipends and other employee support programs
• Flexible work arrangements, including remote work opportunities
• Opportunities for professional development and career growth within a global tech leader