Responsibilities

• Develop and execute scalable paid digital campaigns to generate leads, accelerate sales pipeline, and increase revenue
• Create and manage testing agendas and media plans to optimize campaign performance
• Monitor key performance metrics such as Suspects, MQLs, SQOs, signups, go-lives, and revenue; continuously optimize campaigns based on data insights
• Collaborate with internal teams including campaigns, design, marketing operations, product marketing, and regional teams to build a best-in-class paid program
• Report on campaign performance regularly to stakeholders, providing insights and recommendations for improvement
• Manage audience segmentation and targeting to ensure outreach reaches the right users
• Analyze campaign effectiveness, identify areas for improvement, and implement strategies to maximize ROI
• Partner with analytics teams to measure attribution, incrementality, and overall impact of paid campaigns
• Proactively identify weaknesses in campaigns and develop plans to address them

Requirements

• 7+ years of professional experience in digital marketing
• 5+ years of hands-on experience in paid social, display advertising, and direct response campaigns
• 2+ years of B2B marketing experience, preferably with account-based marketing (ABM)
• Deep understanding of digital marketing landscape, including targeting, ad formats, and privacy laws
• Proficiency in growth marketing concepts such as attribution and incrementality
• Experience working with analytics tools and translating data insights into actionable strategies
• Strong project management skills with the ability to lead multiple campaigns simultaneously
• Excellent communication skills, both written and verbal
• Self-starter with minimal oversight, capable of driving strategic and tactical initiatives

Preferred

• Experience with marketing automation tools like Marketo or Salesforce (preferred)
• Knowledge of sales processes and metrics (preferred)

Benefits

• Equity and stock options
• Performance-based bonuses and sales commissions (if applicable)
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with company match
• Wellness stipends and employee assistance programs
• Flexible work arrangements including hybrid and remote options
• Opportunities for professional development and career growth