Responsibilities

• Create engaging photo and video content (Reels, TikToks, posts)
• Edit content for a polished, high-converting look
• Plan and publish multiple posts per week across Instagram, TikTok, and Facebook
• Manage and grow all social media accounts
• Develop and run paid ad campaigns (Meta Ads, Google Ads, etc.)
• Plan and execute email marketing campaigns (promotions, customer retention, product launches)
• Build and manage email lists and customer segmentation
• Support SEO efforts including keyword research, on-page optimization, and improving search visibility
• Monitor and optimize Google Ads campaigns for performance and ROI
• Stay up to date with current trends and adapt them to our brand

Requirements

• Proven experience in digital marketing, social media management, or similar role
• Strong content creation and video editing skills (CapCut, Adobe, etc.)
• Experience running and optimizing paid ad campaigns (Meta Ads, Google Ads preferred)
• Experience with email marketing platforms (Klaviyo, Mailchimp, Shopify Email, etc.)
• Basic understanding of SEO and keyword strategy
• Familiarity with analytics tools (Google Analytics, Meta Ads Manager, etc.)
• Ability to consistently create and publish multiple pieces of content weekly
• Strong understanding of social media trends, algorithms, and growth strategies
• Self-motivated, creative, and detail-oriented

Preferred

• Experience in fashion, retail, or e-commerce
• Experience with Shopify and customer segmentation
• Ability to shoot high-quality content in-store
• Experience with Google Ads and local search optimization

Benefits

• Flexible schedule
• Creative freedom
• Opportunity to grow with a fast-expanding brand
• Employee discounts