Responsibilities

• Lead and execute the firm's digital marketing strategy across SEO, AEO, paid media, social media, website optimization, and lead generation efforts.
• Develop and implement strategies to improve lead quality, conversion opportunities, and overall marketing effectiveness.
• Oversee website content strategy, keyword strategy, SEO performance, and digital campaign execution.
• Manage, mentor, and support members of the digital marketing team, including performance and professional development.
• Identify opportunities to strengthen the firm's digital presence and drive continued growth.
• Stay current on legal marketing trends, best practices, and emerging technologies.

Requirements

• 5+ years of digital marketing experience within the legal industry.
• Demonstrated experience with legal SEO, AEO, paid media, social media strategy, and lead generation.
• Experience developing and executing digital marketing strategies that drive measurable business results.
• Experience with marketing and analytics platforms, including Google Analytics 4 (GA4), Google Ads, Meta Ads (Facebook & Instagram), WordPress, Unbounce, SEMrush, Ahrefs, and Local Falcon.
• Strong understanding of website optimization, keyword strategy, content marketing, and conversion-focused digital marketing.
• Excellent communication, collaboration, and project management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• Experience supervising, managing, or mentoring team members is preferred.

Benefits

• 100% employer-paid health, dental, and vision insurance for employees and dependents
• $50,000 in life insurance provided at no cost
• 401(k) plan with 6% dollar-for-dollar employer match after probationary period
• Generous paid parental leave for birth, adoption, or fostering
• Dependent care reimbursement up to $3,500/month
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Monthly commuter reimbursement up to $100 for public transportation
• Home office reimbursement: $150 for a desk, $150 for a chair (one-time)
• $25 work-from-home allowance each pay period for hybrid and remote staff
• Up to $5,250/year in tuition reimbursement for professional development