Responsibilities

• Lead and coordinate the implementation of digital marketing programs in partnership with external marketing resources, with the opportunity to build and establish SilMan's in-house digital marketing capabilities
• Support the development and execution of digital marketing strategies including market research, keyword management, SEO/AEO, digital campaigns, and lead-generation initiatives
• Manage third-party vendor relationships
• SEO/AEO: Collaborate and execute keyword strategies
• Digital Ads: Collaborate and execute brand awareness and targeted ad strategies
• CRM/List Development utilizing Salesforce, ZoomInfo, HubSpot, Constance Contact, Co-Star, and other business intelligence platforms
• Develop a regular reporting regimen
• Utilize Google Marketing Platform to guide decision-making and communicate with internal and external stakeholders
• Administrate two domains; Hands-on WordPress experience is required, including the ability to manage and develop website content and functionality
• Collaborate with the Marketing Director and 3rd-party partners to redesign and redevelop the corporate website; ensure brand standards and marketing objectives; develop and deploy a pillar strategy; improve user experience; and optimize for search and lead generation

Requirements

• Digital Marketing: 5 years (Required)
• Website management: 5 years (Required)
• SEO: 5 years (Required)
• WordPress: 5 years (Required)
• Google Analytics: 5 years (Required)
• Ability to Commute: Seattle, WA 98101 (Required)

Preferred

• Experience with LinkedIn page management and ads marketing, preferred
• Certification is a plus for Google Marketing Platform
• Salesforce administration assistance experience

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement
• Vision insurance