Digital Marketing Manager (SEM, SEO & Paid Media) at PostcardMania | Clearwater, FL

PostcardMania

Digital Marketing Manager (SEM, SEO & Paid Media)

Clearwater, FL (Unknown)

Salary Not AvailableMid Level

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media and SEO initiatives for three brands, owning SEM/SEO strategy and cross-channel PPC and paid social to maximize ROI.

Own SEM, SEO, and cross-channel PPC across three brands.
Collaborate with content, design, and analytics teams to optimize landing pages.
Track budgets, bids, and performance with dashboards and reports.

Job Description

Responsibilities

Own and manage Search Engine Marketing across our three internal brands
Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed
Conduct keyword research, competitive analysis, and ongoing performance optimization
Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
Monitor budgets, bids, and pacing to maximize ROI
Track, analyze, and report on performance using analytics tools and dashboards
Stay current on platform updates, algorithm changes, and best practices

Preferred

Experience marketing B2B services or SaaS
Familiarity with conversion rate optimization (CRO) and landing page testing
Agency or in-house marketing experience (or both)

Benefits

Medical, Dental, Vision & Life Insurance
401K, Short- and Long-Term Disability, Accident & Critical Illness
Paid Vacation time that increases with longevity
6 paid holidays (NY Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
Free yoga on-site twice a week
Free monthly visits to a local Chiropractor and so much more!

PostcardMania

PostcardMania is a full-service postcard direct mail marketing company and the leader in innovation in the postcard marketing industry. The company's services include graphic design, printing, mailing list acquisition and mailing services. Added to our menu of products and services are landing pages (a specific web page for capturing leads), websites, e-mail marketing, PPC, video production (specifically for websites) and we continue to add products and services that enhance the return on investment for our postcard marketing clients. Additionally, PostcardMania is widely recognized through numerous awards for its highly effective marketing advice offered on its website www.postcardmania.com.

Founded in 1998

Clearwater, Florida, USA

292 employees (119 in marketing)

www.postcardmania.com