Digital Marketing Manager

Responsibilities

• Partner with the Executive Team to develop, support, and execute integrated digital marketing strategies across website, social media (Instagram, Facebook, TikTok, LinkedIn), retail/shopper marketing, content/blogs, and email marketing
• Manage and execute digital marketing activities across both B2C and B2B channels, utilizing current platforms including Shopify, HubSpot, CommerceBuild (B2B portal) and others as required
• Develop and manage influencer and brand ambassador programs, coordinating campaigns and content, managing ongoing relationships, and measuring program performance to build brand awareness, engagement, and advocacy
• Manage website content and digital initiatives that support brand awareness, customer engagement, ecommerce and sales growth
• Monitor and analyze website traffic, customer behavior, conversion, and engagement metrics; identify opportunities to improve performance and the customer experience
• Oversee SEO/SEM and paid digital marketing efforts, working with agency partners as appropriate to improve visibility, traffic, conversion, and ROI
• Develop and manage engaging digital content across website, social media, blogs, email, and B2B channels, ensuring content supports brand messaging, marketing priorities, and business objectives
• Measure and report performance across digital marketing campaigns against established KPIs, ROI, and business objectives, translating results into actionable recommendations
• Identify digital, consumer, and market trends and use insights to continuously optimize marketing spend, content, campaigns, and channel performance

Requirements

• Bachelor's degree in marketing, advertising, business administration, or a related field
• 5-8 years of experience in marketing
• Must have strong organizational and project management skills, as well as attention to detail
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Hands on experience with marketing tools: Shopify, Canva, HubSpot & Sprout Social
• Strong content development and storytelling skills, with the ability to translate brand, product, and business objectives into compelling content across digital channels.

Benefits

• Sconza Candy Company offers a competitive compensation and benefit program which includes full medical and dental coverage, 401(k) with company match + discretionary contribution (100% vested immediately), vacation and 11 holidays per year.