Responsibilities

• Execute multi-channel digital and ABM campaigns across paid, email, content syndication, and account-based platforms
• Build and launch programs in Demandbase, Folloze, Salesforce, and other marketing systems in alignment with defined strategy
• Ensure campaigns are properly structured, tracked, and attributed for accurate performance measurement
• Manage campaign setup including audience segmentation, list uploads, routing logic, and QA processes
• Monitor campaign performance and surface optimization opportunities based on engagement and pipeline data
• Maintain campaign data hygiene and alignment with CRM and reporting standards
• Partner cross-functionally with Demand Gen, Customer Marketing, Business Development, Sales, and Marketing Operations to ensure seamless program execution
• Troubleshoot campaign execution issues and coordinate with Operations when system-level support is required
• Support reporting needs by validating campaign data and performance metrics tied to pipeline contribution

Requirements

• Minimum 3-5 years of experience in B2B digital marketing, demand generation, or campaign management
• Bachelor’s degree or equivalent
• Hands-on experience executing campaigns in Demandbase, Folloze, Salesforce, and marketing automation or similar platforms
• Strong understanding of ABM program mechanics and account lifecycle engagement
• Experience managing campaign setup, tracking parameters, and CRM alignment
• Detail-oriented with strong QA and project management skills
• Analytical mindset with ability to interpret campaign performance data
• Comfortable working cross-functionally in a fast-paced, execution-driven environment