Responsibilities

• Build, launch, and manage SEO and paid media (PPC) programs end-to-end, hands-on in the platforms
• Own AEO/GEO optimization to ensure Productboard content surfaces in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar) across our web properties
• Build and maintain AI-powered workflows and custom AI skills to automate reporting, content briefs, and campaign builds
• Track and manage digital timelines and deliverables with attention to detail; prioritize digital projects against our business objectives
• Share campaign launch updates and campaign performance digests
• Facilitate post-mortem campaign discussions, foster feedback loops, and surface opportunities for experimentation
• Partner with marketing stakeholders on content and messaging creation, web projects, A/B testing and experimentation roadmaps
• Analyze and interpret performance metrics for digital, AEO/GEO, and paid programs against business objectives
• Update weekly shared metrics and aid in populating slide decks for key team meetings, raising contextual insights to support cross-functional alignment
• Create and expand upon documentation for digital processes, including the AI workflows and prompts used to drive efficiency

Requirements

• Minimally 3-5+ years in a digital marketing function within the B2B tech space, with hands-on execution experience rather than solely managing agencies
• Strong, hands-on expertise in paid digital and SEO marketing disciplines, including familiarity with AEO/GEO practices for AI-driven search
• Experience with audiences, targeting capabilities, and segmentation
• Demonstrated AI proficiency: comfort building AI-powered workflows and custom AI skills to speed up execution and reporting
• Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders
• A hypothesis-driven problem solver with a high degree of accountability; can move projects forward without the need for extensive oversight
• Comfortable building experimentation frameworks and driving CRO projects leveraging data signals with accountability for outcomes
• A proactive, organized, and speedy learner with a demonstrated interest in performance marketing channels, AI tooling, and our business

Preferred

• Familiarity with Salesforce and marketing automation tooling
• Claude certifications
• Experience using content management systems and working with design and web engineering stakeholders
• Experience working with product managers or product teams

Benefits

• 💰Competitive Compensation, Stock Options, Company 401k
• 📚 Budget for online courses, books, and conferences
• 🏝️ Flexible PTO and paid sick days
• 🚆 Commuter Benefits
• 🫶 Volunteer Day for you to help causes close to your heart
• 🥕 Carrot Fertility Benefits
• 🥗 Free snacks, drinks, and yummy catered lunches
• 🏋️‍♂️ Company contribution to gym and wellness memberships
• ⏰ Flexible working hours and home office. Hybrid Schedule Mon/Tues/Thurs In Office
• 🍀 Mental Wellness Program to support your well-being and self-care