Responsibilities

• The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels.
• As part of the Digital Growth Marketing team, you will join a Center of Excellence for Paid Social, Display, and Paid Digital Creative.
• This is one of several cross-functional centers of excellence responsible for delivering profitable growth across the US Bank, servicing the Deposits, Lending & Credit Cards, and Small Business & Commercial lines of business.

Requirements

• Education & Experience
• Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
• 7+ years relevant experience
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to manage a budget and work within the constraints of that budget
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form

Preferred

• In lieu of an undergraduate degree and 7+ years of relevant experience, TD will consider those with a Bachelors degree and 5+ years of relevant experience.
• 7+ years of full-funnel campaign and budget management across Paid Social and Display.
• Significant performance marketing subject matter expertise, specifically on Meta, LinkedIn & Programmatic/Native DSPs. Google Demand Gen is a plus.
• Experience managing media agencies to execute performance campaigns.
• Financial Services digital advertising experience preferred; B2B marketing a plus.
• Commitment to ongoing L&D for subject matter expertise. Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social and Display as a member of the COE.
• Data-driven measurement and decision making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.
• Strong ability to demonstrate impact of Awareness, Consideration, and Conversion digital campaigns on ROI and deeper business goals, outside of marketing metrics.
• Comfortable presenting marketing reports and campaign plans to business stakeholders on a regular basis.
• Ability to work through legal/compliance approvals for marketing collateral.
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships.
• Contributes to a fair, positive and equitable environment that supports a diverse workforce.

Benefits

• Our Total Rewards Package Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
• Additional Information We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
• Colleague Development If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
• Training & Onboarding We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
• Interview Process We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.