Responsibilities

• Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization
• Own quarterly and monthly budget planning and daily pacing across paid search/video
• Create dashboards and a reporting cadence that enables transparent communication of campaign performance
• Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup
• Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization
• Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence
• Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
• Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion

Requirements

• Bachelor's degree
• 6+ Years of B2B Digital Marketing experience
• 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
• A strong bias toward action and measurable outcomes; result driven
• Analytical and process-driven approach to campaign optimization
• Attention to detail and a transparent written and verbal communication style
• Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to troubleshoot tracking gaps and validate conversion accuracy
• Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic campaign tools)

Preferred

• Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign types
• Experience with A/B testing methodologies and conversion rate optimization practices
• Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4
• Analytical and process-driven approach to campaign optimization with strong attention to detail
• Clear and transparent written and verbal communication style suited to cross-functional collaboration

Benefits

• equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.