Responsibilities

• Develop and execute OneTrust’s global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and other relevant emerging search and LLM ad planforms, aligning investment to pipeline, demand generation, and regional growth priorities.
• Own budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency, business impact, and scalable growth across regions.
• Lead end-to-end paid search operations, including campaign architecture, keyword strategy, bidding approaches, audience targeting, ad copy direction, landing page alignment, launch execution, and ongoing performance management.
• Drive performance improvements across bids, keywords, creatives, campaign structure, and conversion paths using a rigorous, data-driven optimization approach.
• Build reporting frameworks and performance dashboards that translate campaign data into actionable insights and clear recommendations for marketing leadership and cross-functional stakeholders.
• Lead testing and adoption of new search features, automation capabilities, and growth opportunities, including opportunities to improve performance through AI-enabled workflows and optimization techniques.
• Partner closely with Global Campaigns, Brand, Field Marketing, Content Marketing, Web, Operations, Analytics, and external partners to ensure data integrity, measurement accuracy, and strong program execution.
• Collaborate with creative and content teams to develop high-performing search messaging and conversion-oriented experiences tailored to audience intent and business objectives.
• Monitor the competitive landscape, platform changes, and market dynamics to identify opportunities and share insights that strengthen campaign strategy and overall go-to-market performance.
• Help define and improve tracking standards, attribution visibility, and operational processes that support better decision-making and long-term program scalability.

Requirements

• Passionate about digital marketing and have a deep understanding of paid search platforms, campaign mechanics, and performance storytelling.
• You are both strategic and hands-on, able to develop the vision for a global program while also managing the execution details that drive results.
• You are highly analytical and comfortable using data to make decisions, prioritize investments, and communicate recommendations to stakeholders.
• You are organized, detail-oriented, and able to manage multiple priorities and deadlines while operating within clear processes.
• You are a collaborative partner who works effectively across functions, regions, and levels of the organization.
• You are comfortable learning new systems, testing new approaches, and adapting quickly in a fast-moving environment.

Benefits

• As an employee at OneTrust , you will be part of the OneTeam . That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office. This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and much more. Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.