Own and optimize the paid media stack across search, social, and display, turning budget into ROI through data-driven experiments and cross-channel reporting.

• Lead Digital Media Ad Buying strategy, from keyword identification to campaign optimization, leveraging tools like Google Ads, SEMRush and other advanced analytics.
• Develop and execute paid social media campaigns across multiple platforms, continuously optimizing targeting strategies and budgets.
• Manage display campaigns, with a focus on remarketing and in-market targeting via platforms like Google Display Network.
• Oversee Product Feed advertising and implement conversion tracking to measure ROI effectively.
• Provide weekly reporting on campaign performance, analyzing key metrics and making data-driven recommendations for improvement.