Responsibilities

• Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms.
• Oversee paid social media advertising to ensure campaigns are targeted, engaging, and conversion-focused.
• Manage display and programmatic campaigns, continuously optimizing for reach and efficiency.
• Develop and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales.
• Lead PPC optimization efforts, incorporating A/B and multivariate testing for continuous improvement.
• Own review-site strategy and partnerships to elevate brand reputation and engagement.
• Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation.
• Collaborate with teams to connect paid media results to revenue outcomes and attribution insights.
• Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis.
• Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta.

Requirements

• Bachelor's degree in marketing, Advertising, or related field.
• 4+ years of experience in SEM and paid digital channel management, with B2B SaaS experience preferred
• Proven success managing Google Search, Bing, Display, Social, and Programmatic campaigns.
• Experience with AI-based optimization and predictive targeting in paid media.
• Demonstratable experience in using generative AI tools (e.g., ChatGPT, Claude) for ad copy, creative testing, and reporting automation.
• Familiarity with prompt engineering for marketing automation use cases
• Deep understanding of PPC management, ABM targeting, and full-funnel paid media.
• Proficiency in analytics, reporting, and budget execution.
• Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance.
• Familiarity with marketing automation systems (Marketo, HubSpot, or similar) and AI-driven audience platforms (6sense, Demandbase).

Benefits

• Fully remote work with company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• US Based Employees
• Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
• An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
• Medical Flexible Spending Accounts available.
• Dependent Care Flexible Spending Accounts available.
• Basic life insurance in the amount of $50,000 or 1 X's your salary (whichever is higher).
• Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
• 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.