Responsibilities

• Own the HubSpot platform end-to-end: email builds, workflows, list segmentation, and reporting
• Design, build, and deploy marketing emails, including A/B and multivariate testing of subject lines, content, and CTAs
• Analyze campaign performance (open rates, CTR, conversions) and turn insights into optimization recommendations
• Manage relationships with designers, ad agencies, and other marketing vendors as needed to support campaign execution and performance
• Maintain data hygiene, automation workflows, and lead nurture sequences within HubSpot
• Own all website content, ensuring accuracy, consistency, and adherence to brand standards across every page
• Serve as the organization's social media subject matter expert — understanding platform nuances, algorithm shifts, and best practices across channels (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Build and manage the monthly social content calendar
• Monitor and report on social performance, translating metrics into actionable strategy
• Own the strategy, content, design, and distribution of the national newsletter and company blog

Requirements

• 3–5+ years of digital marketing experience, including experience within a franchise system (franchisor side strongly preferred)
• Hands-on expertise with HubSpot (or comparable marketing automation/CRM platform), Google Analytics, Canva, and WordPress
• Strong working knowledge of social media platforms, paid/organic strategy, and analytics tools; influencer marketing experience is a strong plus
• Experience building and managing content calendars across multiple markets or locations
• Excellent project management skills with the ability to juggle national strategy and local execution
• Working knowledge of SEO best practices for blog and website content
• Strong writing and editing skills for email, social, and newsletter content
• Comfortable presenting performance data and training non-marketing stakeholders (e.g., franchisees)
• Working proficiency in design/presentation tools (e.g., PowerPoint or Adobe Creative Suite) to update decks and creative assets
• Experience managing external agency or vendor relationships (e.g., design, advertising, or other marketing partners)

Preferred

• direct franchisor/franchisee marketing experience (preferred)
• influencer marketing experience is a strong plus

Benefits

• 401(k)
• 401(k) matching
• Opportunity for advancement
• Training & development