Responsibilities

• Develop and execute the annual digital marketing strategy aligned with company business objectives.
• Drive customer acquisition, retention, and loyalty through digital channels.
• Develop integrated campaigns supporting store openings, seasonal promotions, and category growth.
• Collaborate with IT and external vendors on website enhancements, UX improvements, and new platform implementation.
• Improve website traffic, conversion rates, and customer experience.
• Support promotional campaigns.
• Plan and manage paid digital campaigns across: Google Ads; Social Media (Facebook & Instagram, TikTok, YouTube, etc.); Display Networks; Other digital platforms
• Optimize campaign performance and ROI.
• Manage digital marketing budgets.
• Lead email and SMS marketing campaigns.

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related field.
• 2-3+ years of experience in Digital Marketing.
• Strong understanding of: Google Ads and Google Analytics (GA4)
• Meta Business Manager
• SEO/SEM
• Email marketing
• CRM platforms
• Marketing automation
• Strong analytical and project management skills.
• Excellent communication and presentation skills.

Preferred

• Experience in retail, grocery, food, or e-commerce preferred