Digital Marketing Manager - Multifamily Properties Management at | Irvine, CA | $90K/yr – $110K/yr

Digital Marketing Manager - Multifamily Properties Management

Irvine, CA (On-site)

$90K/yr – $110K/yrMid Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing strategy and lead generation for Axia Residential, overseeing paid media, SEO, site optimization, and reporting.

Own comprehensive digital marketing plans and quarterly performance reviews.
Must-have: 5–7 years in digital marketing with Google Ads and Meta Ads experience.
Standout: Full-funnel optimization across paid media, SEO, and conversion rate improvements.

Job Description

Responsibilities

Develop and execute comprehensive digital marketing strategies that increase qualified leads, tours, and lease conversions
Manage Axia’s media agency and paid media partners to plan, launch, and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)
Manage budgets, bidding strategies, audience segmentation, and A/B testing
Build, monitor and refine campaign performance and optimize for CPL, CTR, conversions, and ROI
Implement retargeting strategies to drive leasing conversions
Manage mar-tech roadmap in alignment with prop-tech systems & stakeholders
Develop and implement on-page and off-page SEO strategies
Conduct keyword research and competitive analysis
Optimize property pages and landing pages to improve local search visibility and organic lead generation
Collaborate with web developers to improve site performance, UX, and conversion rates
Write compelling ad copy, landing pages, blog posts, email campaigns, and property descriptions
Craft conversion-focused messaging tailored to renter personas
Ensure brand voice consistency across all marketing channels
Create engaging visual content using Canva
Develop social media graphics, display ads, brochures, and email visuals
Maintain brand consistency across all properties
Track, analyze, and report on performance using Google Analytics and Axia platform dashboards, incorporating data and insights from operations & stakeholder teams
Generate weekly & monthly performance reports with actionable insights
Use data to drive strategic recommendations and campaign improvements
Monitor competitor performance and market trends

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5–7 years of digital marketing experience
Hands-on experience managing and optimizing Google Ads and Meta Ads campaigns
Strong understanding of SEO best practices and local search optimization
Proficiency in Canva (or similar design tools)
Experience with Google Analytics and marketing performance reporting
Excellent copywriting and communication skills

Preferred

Experience in multi-family apartment, real estate, or property management marketing
Knowledge of ILS platforms (Apartments.com, Zillow, etc.)
Experience with CRM systems and marketing automation tools