Digital Marketing Manager

Responsibilities

• Develop and execute comprehensive inbound and outbound marketing campaigns focused on building a best-in-class digital lead generation engine.
• Partner closely with branch leadership and the sales organization to align marketing strategies with operational goals and revenue objectives.
• Lead the shift from traditional brand marketing toward measurable consumer demand generation and digital performance marketing.
• Plan and manage integrated digital campaigns across web, SEO/SEM, email, social media, and paid digital advertising channels.
• Oversee and continually optimize the company website and landing pages to drive engagement, conversion, and organic growth.
• Manage external partners and agencies to ensure consistent execution, brand integrity, and performance accountability.
• Leverage analytics and KPIs to measure campaign effectiveness and deliver actionable insights to leadership.
• Optimize conversion rates through testing, user experience improvements, and funnel optimization.
• Own and maintain all digital infrastructure and marketing technology systems, including CRM, call center lead processing, and integrations.
• Manage data quality, lead attribution, and reporting to ensure accuracy and accountability across marketing and sales teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive experience in digital marketing management with a strong emphasis on lead generation, technical marketing, and performance optimization.
• Demonstrated success managing large-scale digital advertising budgets ($3M+).
• Advanced understanding of Google’s digital marketing ecosystem (Ads, Analytics, Tag Manager, Search Console, etc.).
• Proficiency with CRM and marketing automation platforms; experience integrating data across systems.
• Intermediate proficiency in front-end development (HTML5, CSS) to build and iterate landing pages.
• Prior agency or multi-channel B2C marketing experience preferred.
• Strong analytical mindset with proven ability to turn data into actionable strategies.
• Excellent communication and leadership skills with the ability to influence across departments.

Preferred

• Prior agency or multi-channel B2C marketing experience preferred.

Benefits

• Competitive salary and benefits package.
• Hands-on experience with marketing technology and data.
• Opportunities for career growth and professional development.
• A collaborative and innovative team culture