Digital Marketing Manager at Michael Best | USA

Michael Best

Digital Marketing Manager

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive digital marketing strategy and omni-channel campaigns for a law firm, leading a team and cross-channel content ecosystem.

Own omni-channel campaigns and cross-channel content ecosystem to support go-to-market and brand.
Must-have: 8+ years in digital marketing with proven campaign management and leadership.
Standout: Directs a Digital Marketing and Web team with KPI reporting and budget oversight.

Job Description

Responsibilities

Deliver omni-channel digital experiences that leverage the firm’s values, consistent branding, and key themes to execute effective go-to-market campaigns and brand awareness initiatives
Lead the creation and implementation of annual strategy and quarterly campaign design
Lead the creative development of a holistic, cross-channel (social, .com, email, etc.) content ecosystem in support of the firm’s multifaceted digital programs
Demonstrate strong leadership, prioritization, and communication skills to deliver exceptional results on-time and within budget
Manage the Digital Marketing and Web team to ensure the firm’s needs are supported and executed across all pillars of the marketing technology footprint
Manage KPI reporting of digital metrics across all channels, including ongoing and ad hoc reporting needs, to optimize campaigns and drive efficiencies
Explore and adopt new channels, methods, and platforms to optimize marketing communications and improve client and stakeholder journeys
Develop a deep understanding of firm audience segments and behaviors by performing research and analysis to keep up to date on the firm’s target markets and industries.
Working alongside the firm’s Business Development team to identify marketing strategies based on region and practice opportunities outlined by firm leadership

Requirements

Minimum of Bachelor’s degree in relevant subject or the equivalent combination of education and experience
8+ years in digital marketing role with demonstrated success in managing digital campaigns
Experience managing teams, agencies, and vendors
expert in digital and social media platforms and technology, including CRM audience segmentation, email marketing platforms, etc.
Strong project management skills with excellent attention to detail
Excellent oral and written communication skills with a passion for engaging and mentoring others
Ability to excel in a team-oriented, detail-oriented, collaborative, and fast-paced environment and think creatively and independently
Valid authorization to work in the U.S.

Benefits

Challenging and Dynamic Role
Career Development Planning
Professional Growth Opportunities
Performance Management and Coaching
Specialized Training Programs
Medical
Dental
Vision Care
Health Savings Accounts
Flexible Spending Accounts
Wellness Program
Employee and Family Assistance Program
Competitive Base Pay
Annual Merit Review/Incentive Pay
Outstanding Benefits
Generous PTO Plus 10 Paid Holidays
401(k) with Company Contribution
Short Term Disability Plan
Long Term Disability Plan
Life Insurance

Michael Best

We solve complex challenges through bold thinking, precise execution, and shared purpose—delivering clarity, confidence, and results.Michael Best & Friedrich LLP is a leading law firm, providing a full range of legal services to clients on a global, regional, and local basis. The firm has more than 400 legal professionals, including over 350 lawyers, serving clients in 18 offices across the U.S. in California; Colorado; Illinois; Nebraska; North Carolina; Texas; Utah; Washington, D.C.; and Wisconsin. Michael Best’s areas of practice include: AI services, intellectual property, labor and employment relations (including employee benefits), litigation, corporate and transactional, environmental and natural resources, privacy and cybersecurity, real estate, regulatory, tax, and wealth planning. The firm serves a variety of industries, such as advanced manufacturing, agribusiness, digital technology, energy, food and beverage, higher education, and life sciences. © 2026 Michael Best & Friedrich LLP

Milwaukee, Wisconsin, USA

820 employees

www.michaelbest.com