Responsibilities

• Lead B2B digital demand generation strategy with an emphasis on SEO and on paid media channels, including paid search, paid social, display, and retargeting.
• Support SEO and website optimization initiatives to improve landing page performance and overall demand capture.
• Partner with paid media agency partners, providing strategic direction, campaign goals, budget guidance, and performance feedback.
• Review agency plans, targeting strategies, creative concepts, and media recommendations to ensure alignment with MB2 Dental’s growth objectives.
• Monitor paid media performance and partner closely with agencies to optimize cost-per-lead, lead quality, conversion rates, and ROI.
• Use HubSpot to support digital campaigns through landing pages, forms, email follow-up, workflows, lead routing, and lifecycle tracking.
• Ensure accurate attribution, lead capture, and handoff to Business Development, aligned with SLAs and pipeline goals.
• Partner with internal stakeholders to develop campaign messaging, offers, and digital assets that resonate with a B2B dental audience.
• Build and maintain dashboards and reports to track campaign performance, funnel metrics, and revenue contribution.
• Analyze results to identify trends and provide data-driven recommendations to improve digital efficiency and scalability.