Responsibilities

• You\'ll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You'll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you\'ll also serve as the execution lead — coordinating work, maintaining quality standards, and ensuring cohesive delivery.
• 1. Marketing Automation & CRM (30-35% of your time) You\'ll execute marketing automation across our internal platforms and diverse client tech stacks.
• Build and maintain workflows, sequences, and automations per strategic specifications
• Configure CRM systems, lead scoring, and pipeline automation
• Execute email campaigns, nurture sequences, and triggered communications
• Integrate platforms and troubleshoot data flow issues
• Maintain automation infrastructure and documentation
• Support both client DMAP delivery and internal demand generation
• 2. Paid Advertising Execution (20-25% of your time) You\'ll own paid advertising execution across client engagements and internal campaigns.
• Build, launch, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn
• Manage budgets ranging from small test campaigns to significant multi-channel programs

• Execute A/B testing, audience optimization, and bid strategy adjustments
• Deliver regular performance reporting with actionable insights
• Troubleshoot tracking issues and ensure accurate attribution
• Stay current with platform changes and new features
• 3. Analytics & Reporting Infrastructure (20-25% of your time) You\'ll own analytics implementation and reporting across client and internal programs.
• Build dashboards and reporting systems per strategic specifications
• Implement tracking via Google Tag Manager
• Execute regular reporting cadences (weekly, monthly, quarterly)
• Ensure data accuracy across platforms and integrations for client-ready reports? Translate data into clear, actionable client-ready reports? (keep consistent)