Responsibilities

• Lead and manage the digital marketing team, providing guidance, feedback, and training to support professional development and effective campaign execution.
• Oversee the digital marketing production workflow, ensuring campaigns meet standards for accuracy, quality, compliance, and timelines across all properties.
• Manage the Commerce digital marketing calendar, consolidating submissions, prioritizing campaigns, and optimizing send cadence to support business objectives.
• Coordinate digital marketing requests and campaign assets, ensuring proper routing and collaboration between operations, database marketing, and creative teams.
• Review and approve high-priority or enterprise-level communications, ensuring brand consistency, regulatory compliance, and accurate execution.
• Oversee quality assurance and production timelines, including content reviews, functional testing, approvals, and scheduling requirements.
• Establish and maintain operational standards, including workflow processes, documentation, production guidelines, and governance practices.
• Analyze digital marketing performance and present insights, identifying trends, guiding optimization strategies, and delivering monthly performance reviews to leadership.
• Collaborate with cross-functional partners and manage resources, aligning campaigns with enterprise initiatives while ensuring efficient workflow and balanced workloads.
• Perform other responsibilities as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related or;
• Equivalent combination of education and experience in lieu of degree
• Demonstrated experience using enterprise email service providers (e.g., Salesforce Marketing Cloud, Braze, Adobe, Campaign, Iterable)
• Knowledge of HTML/CSS and experience overseeing quality assurance processes, including content validation, functional testing, and email rendering review
• Four (4) years of supervisory experience in email, CRM, or digital marketing within casino, hospitality, entertainment, or multi-brand environments

Benefits

• Free gym membership
• Free access to employee health clinic
• Free lunch for casino & resort associates
• Earned wages access once per week for hourly Associates
• Pet insurance
• Paid vacation / sick time
• Medical / Dental / Vision
• 401(K) with company match
• College tuition reimbursement
• Short-term disability, long-term disability, and family leave