Responsibilities

• Ma nage , traffic and implement campaigns across digital advertising channels, including but not limited to Meta , TikTok , Google, Bing and Snapchat
• Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels
• Direct agency partner on day-to-day executional needs (creative assets, UTM tagging, etc . )
• Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations)
• Oversee our Project Cyclone and Sapphire creative projects by working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department
• Track and communicate out-of-stock/in-stock updates with the broader performance media team
• Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team members
• Cross-share learnings and ideas with other team members (creative, podcast, paid media, etc . ) to help drive results in other channels
• Find ways to drive international growth for the company while maintaining efficiencies
• Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests

Requirements

• 3 + years of digital marketing or project management experience , with a preference for experience across Facebook, Google , TikTok and other digital platforms
• Experience with Asana or similar project management tools
• Self-motivated professional who will be as passionate about our rapidly growing business as the rest of our team .
• Natural problem solver with intuition to operate autonomously
• Detail-oriented, highly motivated, self-starter with a passion for quality and organization
• Highly detailed and able to juggle multiple tasks
• Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere
• Excited to learn and grow within a fast-moving organization

Benefits

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance.
• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover.
• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.
• We offer 9 paid holidays throughout the year to give you the opportunity to celebrate important moments and take a break from work.
• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind.
• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events.
• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered.
• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them.
• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times.
• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match .