Responsibilities

• The Digital Marketing Manager will execute integrated, multi-channel marketing programs that drive demand and engagement across the full customer lifecycle. This role focuses on channel execution, campaign operations, and performance optimization across digital channels – including email, social, webinars, paid media, and website – in support of the company’s pipeline and revenue goals.
• Execute integrated, multi-channel campaigns aligned to the full marketing funnel and to revenue goals across prospect and customer audiences.
• Build marketing assets and manage campaign execution including workflows, landing pages, creative assets, nurture sequences, and lead capture setup – translating campaign strategy into pipeline-driving execution.
• Collaborate with Product Marketing, Content, Field, Marketing Operations, Sales, and other departments to create revenue-driving campaigns that align with audience needs and business priorities.
• Manage campaign timelines, assets, execution, and overall performance metrics to maximize efficiency and effectiveness.
• Drive demand, conversion, and engagement by promoting key products, features, and resources to the right audiences at the right stage of the journey across all of our channels.
• Execute and optimize segmented, personalized programs that span acquisition, nurture, and expansion.
• Analyze campaign performance and channel metrics to inform strategy and continuously improve marketing effectiveness.