Digital Marketing Manager

Santa Fe, NM (On-site)

$63K/yr – $72K/yrMid Level3+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end digital marketing for the gallery, leading email, paid media, content production, site optimization, and social growth across multi-channel campaigns.

  • Own email marketing, automation and segmentation
  • Lead paid media strategy across Meta, Google, and geofencing
  • Oversee content creation and video production

Job Description

Responsibilities

  • Email Marketing & Automation: Design and execute segmented email campaigns (announcements, artist spotlights, weekly features, and automated lead-nurturing sequences); Klaviyo experience preferred.
  • Targeted Advertising & Paid Media: Plan and manage niche paid campaigns (Meta Ads, Google Ads, geofencing) tailored to reach fine art collectors.
  • Content Creation & Video: Conceptualize, direct, and produce high-end video content, artist interviews, and interactive digital experiences (e.g., virtual gallery walkthroughs, digital exhibition features, and interactive media).
  • Website Management & Analytics: Oversee site content updates, maintain CMS functionality, implement SEO best practices, and use tools like Google Analytics / Tag Manager to optimize conversion paths.
  • Social Media & Brand Growth: Drive organic and paid social media strategy across Instagram, Facebook, and LinkedIn to build community and cultivate brand awareness.

Requirements

Preferred

  • Klaviyo experience preferred
  • JavaScript experience is a plus

Benefits

  • 401(k)
  • Health insurance
  • Paid time off
LewAllen Galleries logo

LewAllen Galleries

LewAllen Galleries is one of the oldest and largest galleries of national stature in Santa Fe. It represents internationally acclaimed contemporary artists working in a diverse range of media including painting, sculpture, photography, prints, ceramics, jewelry, tapestry, and glass.

Founded in 1976
Santa Fe, New Mexico, USA
11 employees (3 in marketing)

Salaries

Posted range

$63K/yr – $72K/yr

Taken straight from the job posting.

See all LewAllen Galleries salaries

Marketing Team

Marketing Team Size
1 (9% of company)
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
4.4K

Headcount Trend

Current headcount: ~12
LewAllen Galleries logo

Digital Marketing Manager

LewAllen Galleries · Santa Fe, NM · On-site