Responsibilities

• Manage the strategic development, planning, and execution of online marketing channels including paid search, social, display, and product feed based programs.
• Oversee Digital Marketing Specialist role and help grow and develop this individual.
• Help grow and expand Talbots’ and the Haven Well Within digital footprint and reach, driving both revenue and awareness of the brand.
• With profit and loss responsibility for multiple paid channels, this person should have a strong analytical background, high attention to detail, and an ability to multitask.
• Plan and execute paid marketing channel strategies and roadmaps while leveraging resources to implement and execute on a day-to-day basis
• Manage relationships with representatives from the major platforms including META & Google.
• Monitor results of paid channel tests to optimize performance across engines and campaigns
• Monitor day-to-day financial results. Compile and document campaign analysis, performance reports and measure ROI.
• Work closely with PR, Brand Marketing, Analytics amongst other cross functional leaders on marketing efforts
• Stay current with industry developments and bring new innovative ideas to leadership and teams

Requirements

• BS or BA Degree required; preferably in Economics, Business, Marketing or a related field.
• 6+ years experience in Online Marketing managing paid campaigns and channels.
• Proven SEM experiences and success creating, managing & optimizing PPC campaigns across Google, Yahoo & Bing
• Experience with web analytics platforms such as Adobe.
• Strong computer skills (Proficiency in Excel is required).
• Experience working with, analyzing, and interpreting data.
• High attention to detail and superior time management.
• Ability to recruit and manage a team
• Ability to manage multiple tasks and prioritize appropriately.
• Excellent communications skills, particularly written.

Preferred

• Prior retail experience a plus.

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
• Medical, dental, vision insurance & 401(K)
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays