Responsibilities

• Owning paid media strategy and execution across search, LinkedIn, and industry channels
• Building and managing lifecycle marketing programs from first touch through conversion
• Driving inbound discoverability across search and emerging AI-driven platforms
• Creating and scaling content using AI tools in partnership with product teams
• Tracking performance through dashboards tied to engagement, conversion, and revenue
• Continuously optimizing campaigns, landing pages, and audience targeting

Requirements

• 3+ years of experience in B2B digital marketing or demand generation (5+ years preferred)
• Proven experience managing paid media with a focus on ROI and performance
• Hands-on experience with marketing automation and customer engagement platforms
• Strong analytical skills with the ability to build and interpret performance metrics
• Comfortable using AI tools for content creation, campaign execution, and analysis
• Self-starter who thrives in a high-autonomy, fast-moving environment

Preferred

• Experience in construction, infrastructure, or industrial sectors
• B2B eCommerce or digital commerce experience
• Experience with A/B testing and conversion optimization
• Understanding of how engineers and specifiers research products

Benefits

• medical, dental, vision, life insurance, disability insurance, PTO, and 401k with a Company match
• The successful candidate may also be eligible to participate in Jensen’s annual incentive program, subject to the rules governing such programs.
• Incentive awards will depend on various factors, including, without limitation, individual and company performance.