Responsibilities

• Lead influencer programs end-to-end: direct talent sourcing, outreach, individual contract negotiation (not platform-mediated), redlines, briefing, content approvals, and performance tracking.
• Drive TikTok Shop strategy and execution: creator collaborations, product seeding, content optimization, and results reporting.
• Oversee paid social campaigns including boosted posts, whitelisting, custom audience targeting, and cross-platform ad strategy.
• Own campaign budgets: pacing, allocation, ROI tracking, and client-facing financial reporting.
• Manage and develop internal team members.
• You lead, they execute, and you are accountable for their output.
• Lead and oversee PR outreach as an integrated part of every campaign.
• Activate our full paid PR program suite, including guaranteed placements, syndicated news, gift guides, listicles, feature stories, co-op media tours, ABC News segments, celebrity gifting, and digital and programmatic media programs.
• Understand how to pitch a story angle to a journalist and why a particular campaign moment has press value.
• Oversee the team executing day-to-day outreach while contributing to strategy and ensuring PR amplification is built into every campaign plan from the start, not bolted on at the end.

Requirements

• 5+ years in influencer marketing, digital media, or integrated marketing, with meaningful time on the agency side managing external brand clients.
• Proven direct influencer contract negotiation, meaning individual talent deals with real rate negotiation and contract redlines, not just marketplace platform tools.
• Real client management experience where you have owned the relationship and been accountable for outcomes, not just deliverables.
• Working knowledge of earned and paid PR as part of an integrated campaign, including experience with media placement tools like Cision.
• Experience with SEO and content strategy, including how pillar pages, keyword architecture, and blog content work together to drive traffic and leads.
• Experience marketing a digital product, education program, or subscription.
• Experience building and running paid social campaigns with measurable outcomes.
• Experience concepting and executing experiential or event-driven campaigns.
• Confidence presenting creative strategy and performance to senior brand decision-makers.
• Ability to manage multiple clients and campaigns simultaneously.

Preferred

• Genuine Pop culture fluency!
• Experience with LearnWorlds education platform.
• Podcast growth and amplification experience.

Benefits

• Transparent salary schedule.
• Growth is tied to demonstrated capability, not negotiation.
• Our compensation ladder is clear, consistent, and shared with the full team.
• Salary reviewed at end of 4-month probationary period based on demonstrated performance.
• Hybrid schedule in Redondo Beach, CA: 4 days in-office during probation, 3 days thereafter.
• Flexible PTO after probationary period with sick time available from day one.
• Medical, Dental, and Vision insurance allowance, eligible after 2 full calendar months.
• 401(k) with up to 3% match after one year of employment.
• Monthly stipend for phone, internet, and streaming services.
• Annual profit-sharing bonus tied to agency performance; your multiplier determines your share when the agency wins.
• Annual team retreat.