Responsibilities

• Own bidding strategies across Paid Search and Paid Social, optimizing toward ROAS, CPA, CPC, traffic, and revenue goals while balancing budget efficiency.
• Develop and manage full-funnel acquisition strategies across search, social, affiliate, and lifecycle marketing channels.
• Lead campaign structure development, audience segmentation, budget allocation, and pacing strategies across multiple digital platforms.
• Partner with agencies to optimize campaign architecture, keyword strategy, product feeds, audience targeting, creative testing, and bidding methodologies.
• Adapt global marketing initiatives to local market needs through audience insights, regional trends, cultural moments, and commercial priorities.
• Build and maintain executive dashboards and performance reporting using web analytics and platform reporting tools to measure traffic, conversion, revenue, ROAS, and customer acquisition.
• Define channel-specific KPIs and forecasting models to support monthly, quarterly, and annual business planning.
• Identify trends through audience, geographic, and product-level performance analysis to inform investment decisions.
• Conduct incrementality analyses, lift studies, and A/B testing to validate marketing effectiveness and optimize customer acquisition strategies.
• Prepare executive business reviews, performance updates, forecasts, and strategic recommendations for senior leadership.

Benefits

• Highly competitive base salary
• Medical, Dental, and Vision insurance
• Generous vacation package
• Paid sick days
• Employee Discount
• Company paid holidays
• Unique and fulfilling work environment
• Significant growth opportunities and professional development
• 401K