Responsibilities

• Execute and optimize digital marketing campaigns, including email marketing initiatives, to drive engagement, lead generation, and business growth.
• Build and maintain targeted email distribution lists while ensuring all campaign content is reviewed for accuracy, quality, and brand compliance prior to deployment.
• Manage and maintain the digital marketing calendar to ensure timely execution of campaigns aligned with business objectives.
• Administer HubSpot marketing automation tools, including workflows, drip campaigns, lead nurturing programs, and performance tracking.
• Oversee the integration and management of contact data within HubSpot through Rubber Tree and other applicable systems.
• Partner with external agencies to support and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies.
• Monitor, analyze, and report on digital marketing performance metrics, providing insights and recommendations for continuous improvement.
• Collaborate with internal stakeholders to develop and distribute content that supports customer needs, industry trends, and organizational goals.
• Manage and update digital marketing content, including blogs, literature, news, case studies, videos, images, and product showcases.
• Maintain and enhance product listings by updating product information and content provided by the Data Manager.

Requirements

• Bachelor\'s degree in Marketing, Communications, Business, Digital Marketing, or a related field, or an equivalent combination of education and experience.
• 4–7+ years of experience in digital marketing, marketing automation, or a related marketing role.
• Experience managing email marketing campaigns, audience segmentation, and lead nurturing initiatives.
• Proficiency with HubSpot or similar marketing automation and customer relationship management (CRM) platforms.
• Experience developing and managing automated workflows, drip campaigns, and marketing funnels.
• Working knowledge of SEO and SEM principles, tools, and best practices.
• Experience utilizing marketing analytics platforms to measure campaign performance and generate actionable insights.
• Strong understanding of digital marketing channels, including email, web, content marketing, search, and social media.
• Experience managing website content and content management systems (CMS).
• Ability to interpret data, identify trends, and make recommendations to improve campaign effectiveness and customer engagement.

Preferred

• Experience with SharePoint administration or content management is preferred.
• Knowledge of B2B marketing strategies and lead generation practices is preferred.
• Experience working with product information management systems and website product content is preferred.