Digital Marketing Manager

Chicago, IL (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing campaigns for healthcare and science clients, owning strategy, execution, and ROI across multiple channels.

  • Own end-to-end digital campaigns across Google Ads, social channels, and programmatic
  • Must-have: 5+ years in digital marketing with client-facing campaign planning
  • Standout: ABM experience and data-driven storytelling for healthcare clients

Job Description

Drive end-to-end digital marketing campaigns for healthcare and science clients, owning strategy, execution, and ROI across multiple channels.

  • Own end-to-end digital campaigns across Google Ads, social channels, and programmatic
  • Collaborate with account managers, management, and project managers to meet client needs
  • Develop, propose, implement, and digital ad campaigns on Google Ads, Bing, Facebook, LinkedIn, Programmatic, Reddit
  • Manage SEM and social campaigns within a predetermined budget to optimize client goals
  • Fluently analyze and report on client website performance, ad campaigns, and social efforts
  • Monitor campaign/website performance with proactive recommendations, A/B tests, and optimizations
  • Develop and deliver regular performance reports with actionable insights
  • Strong knowledge of inbound and demand gen and marketing automation usage
  • Leverage generative AI tools to generate insights and improve campaigns
  • Create creative ideas to increase online presence while achieving goals

Requirements

  • 5+ Years of Digital Marketing experience (agency a plus)
  • Exceptional client-facing experience to discuss planning and performance
  • Knowledge of Digital Marketing & Media tools including Jira, Funnel, Looker Studio, Ads Editor, Keyword Planner, Semrush
  • Account-Based Marketing (ABM) experience is a plus
  • Outstanding analytical skills to troubleshoot issues across overlapping digital properties
  • Polished communication skills for client presentations under pressure
  • Strong blend of analytical, technical, leadership, and business skills
  • Excellent organizational skills to plan ahead and multitask
  • Strong sense of visual appeal in slides and documents
  • Google Analytics and Google Ads certification required by start date

Nice To Have

  • Demonstrated experience with Account-Based Marketing (ABM) is a plus
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HDMZ

Tech led. Data driven. Science first. HDMZ works with healthcare and science companies to strengthen and transform brands, launch new products, increase sales and connect with people. We are a full-service branding, digital, public relations and integrated marketing communications agency with expertise in life science research, biotech, biopharma, medical device, diagnostics, CROs, medtech and digital health.We are strategists, scientists, creators, and advocates who start each day excited to do what we do best — advance scientific progress, discovery and development through meaningful connections and compelling communication. The central principle we live by is simple, but powerful: Passion in. Out comes great.HDMZ is a member of the 4A's and Confrad.

Founded in 1936
Chicago, Illinois, USA
48 employees (21 in marketing)