Responsibilities

• Develop site presentation and product merchandising for hardware, subscriptions, and services to optimize the online shopping experience.
• Act as the expert for hardware categories (including watches, hearables, accessories, and phones) to meet consumer, business, and brand needs.
• Lead the creation of launch content, modules, and landing pages using accurate, "shopper-centric" thinking to spotlight products.
• Formulate impactful GTM strategies and site content for new product launches and brand-driving campaigns by leveraging data tools and AI.
• Partner with Creative, UX, Analytics, Sales, and Marketing teams to promote the portfolio and ensure a seamless, optimized consumer journey.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in marketing working across one or more marketing fields (e.g., digital marketing, product marketing, growth, go-to-market strategy, etc.).
• Experience managing cross-functional projects and stakeholder relationships.

Preferred

• Experience supporting the creation of the digital experience for complex products and product portfolios.
• Knowledge and experience with online merchandising best practices and e-commerce metrics.
• Ability to work with a data and detail-oriented approach.
• Passion and facility with AI tools and experience with content management systems.