Responsibilities

• Digital Marketing & Lead Generation
• - Paid Media: Own the agency relationship for paid search, LinkedIn, and display campaigns targeting PE fund managers, CFOs, and IR professionals. Manage briefing, budget pacing, and performance against CAC, CPL, and pipeline metrics. As you build your footing, push toward a more holistic paid strategy — expanding audience targeting beyond US markets, connecting campaigns across Gen II's full range of services, and testing new formats and channels to sharpen reach and conversion across the funnel.
• - SEO, SEM & GEO: Serve as point of contact for Gen II’s search agency. Drive keyword strategy, on-page optimization, and technical SEO recommendations; partner with the EU marketing team on global search initiatives. Over time, take a more proactive role in shaping a truly global search strategy — identifying gaps in international visibility, ensuring Gen II's full service portfolio is represented in organic and paid search, and leveraging GEO to position the firm ahead of how buyers are increasingly discovering and evaluating fund administrators.
• - Email & Marketing Automation: Plan and execute email campaigns across the full marketing mix — go-to-market launches, target audience nurtures, events, regulatory deadlines, and thought leadership. Own segmentation, list hygiene, and lead lifecycle workflows in coordination with BD. As you build your footing, drive development of more sophisticated programs including drip nurtures, behavioral trigger-based campaigns, and multi-touch sequences that deepen engagement across the funnel.
• - Content & Social: Own Gen II’s LinkedIn presence and content calendar. Collaborate with the Marketing Director and EU team to align global content, campaigns, and brand standards across digital channels.
• - Reporting & Analytics: Track performance across all digital channels; deliver clear, actionable reporting on organic traffic, paid pipeline contribution, email engagement, and SEO share of voice.
• Product Marketing — Technology Solutions
• - Positioning & Messaging: Define the core positioning framework for Gen II’s growing suite of technology offerings, including Sensr Solutions, GenVu, Verifii, and more — translating complex product capabilities into clear value propositions for PE fund managers, IR professionals, and operational decision-makers.
• - Go-To-Market: Partner with product and BD on product launches and feature releases — developing messaging hierarchies and channel activation plans that drive awareness and pipeline.
• - Competitive Intelligence: Maintain a current view of the fund technology landscape and competitor positioning to keep messaging differentiated and compelling.
• - Sales Enablement: Develop the messaging inputs that power Sensr sales conversations — one-pagers, email sequences, and talk tracks. This role owns the brief and the copy; visual production sits with the design function.