Responsibilities

• Manage marketing activities
• Successful launch of new offerings, ensuring appropriate marketing collateral, training and launch events are developed for both internal and external customers
• Support the Marketing Communications and the Channel Marketing teams to drive marketing communications activities for the business including web development, social media, SEO etc.
• Develop and implement comprehensive marketing plans focusing on growing sales and increasing profitability for the divisions supported.
• Identification of cross-selling opportunities that fully utilize the breadth of DFR’s product and service offerings.
• Manage small team on as needed basis to drive key business priorities.
• Coach and train colleagues within cross-functional teams.

Requirements

• Bachelor Degree in Marketing, Digital Marketing or similar.
• 8+ years of experience in the discipline of digital marketing, product marketing, strategic marketing and/or marketing communications.
• 4+ years of combined experience with digital assets such as web development, Artificial Intelligence (AI) and similar digital marketing and sales tools is essential
• Familiarity with marketing tools: CRM platforms (e.g. Marketo), SEO tools, Hootsuite for SoMe and Adobe Suite for graphics design.

Preferred

• Master’s degree in digital marketing, business or related field.

Benefits

• Medical, Dental, and Vision
• 401k Retirement Plan
• Flexible Spending
• Paid Holidays