Responsibilities

• Campaign Management & Execution: Manage end-to-end digital advertising campaigns across Google Ads, Paid Social, and (ideally) Programmatic platforms.
• Leverage products within platforms (e.g. PMax, Demand Gen, YouTube, Lead form products) to optimize campaigns.
• Develop, launch, and optimize campaigns with audience targeting, bid strategies, and creative testing.
• Ensure campaigns align with business objectives and KPIs (ROAS, CPL, CPA).
• Optimization & Analytics: Continuously optimize campaigns through A/B testing, audience insights, and real-time adjustments.
• Monitor performance metrics and translate data into actionable insights to improve conversion rates and efficiency.
• Strategy & Collaboration: Collaborate with account leads to refine messaging, landing pages, and ad formats; work with data ops to ensure accurate conversion tracking; stay ahead of industry trends; report performance and recommendations to stakeholders.

Requirements

• 7+ years of hands-on experience managing Google Ads and Paid Social campaigns (Meta, LinkedIn, YouTube, etc.).
• Programmatic media buying experience is a plus (The Trade Desk, StackAdapt).
• Strong knowledge of bidding strategies, audience segmentation, and attribution models.
• Analytical mindset with experience using reporting tools inside and outside of platforms.
• Blackbelt Excel skills.
• Excellent written and verbal communication skills with the ability to present data-driven insights clearly.
• Strong project management skills and ability to thrive in a fast-paced, data-driven environment.
• Tools: MS Office, Google Ads, Microsoft Ads, Facebook Business Manager, The Trade Desk and StackAdapt, LinkedIn Campaign Manager, TikTok Ads, Snapchat Ads, Prisma

Preferred

• Experience with Demand Gen and YouTube.
• Familiarity with cross-channel attribution models.
• Ability to translate data into actionable marketing strategies.

Benefits

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)