Digital Marketing Manager at DerbySoft | USA

Digital Marketing Manager

USA (On-site)

Salary Not AvailableFull time

Posted 3 months ago

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Job Description

The Digital Marketing Manager is responsible for overseeing advertising campaigns for clients in the USA, driving strategic planning to achieve business goals for both customer and the regional performance team. This role involves conducting in-depth analysis of campaign performance data to inform monthly and quarterly business reviews with clients. The manager needs to build strong partnerships with the marketing teams at top hotel brands and collaborate closely with account management teams at media partners. Additionally, this position requires the ability to optimize digital marketing strategies across various platforms, ensuring maximum ROI for clients. The Digital Marketing Manager will also stay updated on industry trends to provide innovative solutions tailored to the USA’s digital market. Effective communication and presentation skills are essential to this position for conveying insights and recommendations to stakeholders.

KEY DUTIES & RESPONSIBILITIES

Campaign Management: Leverage advertising platforms such as Google and Yahoo to manage campaign activities across all client accounts in the USA, ensuring optimal performance and alignment with client objectives.
Strategic Planning: Lead the planning and delivery of marketing strategies that help clients achieve their business goals, focusing on maximizing ROI and enhancing brand visibility.
Partnership Development: Build and maintain strong partnerships with key stakeholders, including marketing teams at top hotel brands and media partners, to foster collaboration and drive campaign success.
Performance Insights: Analyze campaign performance data to extract insights and make recommendations, prepare detailed reports and leading to informed decision-making during monthly and quarterly business reviews with clients to guide their future marketing efforts .
Customer Experience Management: Ensure a high level of customer satisfaction by managing client expectations and delivering exceptional service throughout the campaign lifecycle.
Promotion Campaign Management: Oversee the execution of promotional campaigns, ensuring alignment with overall marketing strategies and effective targeting of key demographics.
Platform Operations: Manage the operational aspects of digital marketing platforms, optimizing settings and configurations to enhance campaign performance and efficiency.
Participate in training as assigned by the company.

CORE COMPETENCIES

Data Acuity: Could analyze and interpret complex data sets to derive actionable insights, ensuring data-driven decision-making for campaign optimization and performance enhancement.
Effective Communication: Could convey ideas clearly and persuasively to clients and stakeholders, facilitate collaboration and understanding during the performance enhancement.
Strategic Planning: Could develop and execute marketing strategies that align with client objectives, maximizing their ROI and ensuring effective resource allocation.
Nimble Learning: Could quickly adapt to new tools, technologies, and market trends, allowing for the timely integration of innovative solutions into marketing campaigns.
Situational Adaptability: Could shows flexibility to adjust strategies and tactics based on changing client needs, market conditions, and campaign performance, ensuring continued relevance and effectiveness.
Builld Relationship: Could cultivate and maintain productive relationships with clients, partners, and internal teams to foster a collaborative environment.
Customer-Centric: Could understanding and addressing client needs and expectations, ensuring high levels of satisfaction and loyalty throughout the campaign lifecycle.

KNOWLEDGE, SKILLS & ABILITIES

Bachelor's degree or above in marketing, business, communications, or a related field.
3+ years of professional experience in digital marketing, with a focus on campaign management and performance optimization.
Proven experience in leading and managing Search Engine Marketing (SEM) and Social Networking Services (SNS) campaigns, including familiarity with Google Tag Manager (GTM).
Strong proficiency in Microsoft Word, Excel, and PowerPoint for reporting, presentations, and data analysis.
Experience in using Google Analytics and GA4 for tracking, analyzing, and optimizing digital marketing performance.
Business-level proficiency in English is required to effectively communicate with clients and stakeholders in the regional market.
Demonstrated ability to manage multiple projects simultaneously, ensuring timely delivery and adherence to quality standards.
Experience in managing client relationships, with a focus on understanding client needs and delivering exceptional service.

Travel: Flexibility to travel for conferences, quarterly business reviews and last-minute travel, as needed. Includes overnight and international travel.

Benefits

Flexible Schedule
Generous Paid Time Off
Competitive Pay
Annual Bonus
Referral Bonus
Health, Dental & Vision Benefits
Company provided Life Insurance Program
Company provided Long – Term Disability Benefits
Voluntary Life
Employee Assistance Program
Company Matching Retirement Program

DerbySoft, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We also participate in E-Verify for anyone hired in the United States of America.