Responsibilities

• Own paid channel strategy across search, social, display, and emerging performance channels.
• Improve website conversion through landing pages, demo flows, and CRO experiments.
• Build SEO and AEO programs, including visibility in AI-assisted discovery channels.
• Run a high-velocity testing program across audiences, creatives, offers, landing pages, and messaging.
• Use AI tools to accelerate research, creative iteration, page building, and reporting, with strong QA.
• Manage end-to-end measurement from first touch through SQO and revenue to optimize channel economics.

Requirements

• 5+ years of experience in B2B digital marketing or demand generation.
• Experience in Series C to D startups or similarly fast-moving environments.
• A track record of owning paid acquisition tied to pipeline, ideally with monthly budgets of $100K+.
• Strong working knowledge of GA4, HubSpot, CRO, and landing page optimization.
• Familiarity with SEO fundamentals and AI-driven discoverability.
• Clear communicator with executive presence and a builder mindset.

Preferred

• Experience in healthcare or health-tech marketing.
• Background in lifecycle marketing or growth marketing.
• Comfort working in a high-velocity environment with evolving priorities.