Digital Marketing Manager, Customer

Responsibilities

• Develop digital strategy proposals and annual activation plans for National Retail Accounts, aligning brand objectives with retailer priorities and shopper insights.
• Lead retailer-specific partnership coordination, including co-op marketing opportunities, retail media programs, promotional campaigns, and joint business planning support.
• Create and execute geo-targeted marketing campaigns designed to support key markets, retailer priorities, new product launches, and account-specific sales objectives.
• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
• Leverage consumer insights, market trends, and performance data to drive growth.
• Collaborate with National Account Sales teams to identify digital growth opportunities and develop customer-facing marketing recommendations.
• Manage retail media investment planning, audience strategy, creative deployment, campaign optimization, and performance reporting.
• Analyze retailer and campaign performance data to generate insights and make recommendations that improve shopper engagement, conversion, and incremental sales outcomes.
• Serve as the digital marketing subject matter expert for retailer marketing initiatives and omnichannel commerce programs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 6+ years of progressive experience in digital marketing, retail media, shopper marketing, e-commerce, or omni-channel marketing.
• Experience in wine, beverage alcohol.
• Experience developing and presenting digital strategy proposals for national retail accounts such as Alberston’s/Safeway, Kroger or Walmart to cross-functional leadership teams.
• Experience managing retailer-specific marketing partnerships and collaborative marketing programs with national retail accounts such as Alberston’s/Safeway, Kroger or Walmart.
• Strong understanding of retail media networks and retailer advertising platforms, including capabilities, audience targeting, measurement, and optimization.
• Familiarity with retailer media platforms such as Total Wine & More Epsilon, Walmart Connect, Albertsons Media Collective, Instacart Ads, DoorDash Ads, or similar platforms preferred.
• Proven success developing geo-targeted marketing campaigns that drive shopper acquisition, conversion, and localized sales performance.
• Experience supporting National Accounts, Customer Marketing, Sales, or Trade Marketing organizations.
• Strong analytical skills with the ability to translate performance data into actionable business recommendations.

Benefits

• Comprehensive benefits package that includes medical, dental, vision, life insurance coverage, disability benefits, PTO, wellness programs and fertility and family building benefits. We also provide a 401(k) plan where TFE may make a discretionary profit-sharing contribution.