Responsibilities

• Develop and implement digital marketing strategies aligned with our brand positioning and business objectives
• Manage all digital marketing channels, including website, email, SMS, and digital advertising
• Create compelling content tailored to different platforms while ensuring compliance with state cannabis marketing regulations
• Build powerful customer acquisition activities to grow the size of our addressable ecosystem
• Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
• Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
• Build scalable processes for digital customer communications to create leverage as we grow our footprint
• Analyze campaign performance and provide actionable insights to optimize marketing efforts
• Collaborate with the retail operations team and retail Marketing Managers to align marketing initiatives with local market needs
• Manage relationships with marketing vendors, agencies, and technology partners

Requirements

• 5+ years working experience as Digital Marketing Manager in B2C cannabis, CPG or retail environments
• Strong working knowledge of CRM tools such as Alpine, Klavio or similar
• Proven ability to develop strategic recommendations and present to leadership
• Experience in identifying and deploying to target audiences and devising effective campaigns
• The ideal candidate will embrace a mindset of Extreme Ownership , taking full responsibility for their contributions and driving positive outcomes.
• Excellent understanding of the full digital marketing mix
• Specific experience in email marketing strategies, evaluating and optimizing performance
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills

Preferred

• Experience with Leafly, Weedmaps, and Jane (cannabis platforms)