Responsibilities - Brand & Demand Communications: Develop and manage external communications that support Impact’s brand, thought leadership, campaigns, events, and business priorities through email and organic social media. - Brand & Demand Communications: Support internal communications initiatives that keep employees informed, engaged, and aligned around company updates, campaigns, events, and key marketing initiatives. - Brand & Demand Communications: Partner with leadership, people ops, sales, and marketing teams to ensure communication plans are clear, timely, and consistent across audiences. - Brand & Demand Communications: Translate business priorities into audience-focused messaging for internal and external channels. - Brand & Demand Communications: Maintain a strong understanding of Impact’s brand voice, messaging, buyer personas, and campaign strategy to ensure consistency across communications. - Brand & Demand Communications: Identify opportunities to improve communication workflows, stakeholder alignment, and message clarity. - Brand & Demand Communications: Support public relations strategy alongside the Sr. Director, Demand Generation and Content Director to secure media outlet opportunities, press releases, and broader communications planning. - Email Marketing & ABM Nurture: Own the strategy, planning, execution, and optimization of email marketing programs, including newsletters, nurture campaigns, event promotions, webinar follow-ups, and campaign-based email sends. - Email Marketing & ABM Nurture: Develop email strategies that support audience engagement, lead nurturing, pipeline influence, and customer and prospect education. - Email Marketing & ABM Nurture: Partner with marketing operations and demand teams to support segmentation, personalization, list strategy, and campaign performance tracking. - Email Marketing & ABM Nurture: Build and optimize nurture journeys that guide prospects and customers through the buyer journey with relevant, timely content. - Email Marketing & ABM Nurture: Analyze email performance metrics such as open rate, click rate, click-through rate, unsubscribe rate, engagement trends, conversion impact, and email health scores. - Email Marketing & ABM Nurture: Continuously test subject lines, CTAs, content formats, audience segments, and send strategies to improve performance. - Email Marketing & ABM Nurture: Ensure email campaigns follow brand standards, compliance requirements, and best practices for deliverability and engagement. - Organic Social Media: Lead organic social media strategy and execution across Impact’s priority platforms, ensuring content supports brand awareness, thought leadership, audience engagement, recruiting, advocacy, and demand generation. - Organic Social Media: Ensure social content aligns with Impact’s brand voice while adapting tone, format, and messaging for each platform. - Organic Social Media: Review social performance data to identify what content drives engagement, reach, shares, traffic, and conversions. - Organic Social Media: Support executive and thought leadership content strategies that help position Impact as a trusted voice in business technology. - Organic Social Media: Monitor social media trends, competitor activity, and audience behavior to identify opportunities for timely, relevant content. - Campaign & Cross-Functional Collaboration: Partner with demand generation, content, creative, events, sales, and marketing operations teams to support integrated campaign execution across channels? (from description)