Responsibilities

• Own the digital channel strategy and determine the optimal mix of digital channels including web, paid media, social, email, SEO, CDP, and SMS to deliver business and marketing objectives.
• Develop and execute channel activation plans aligned with campaign objectives and business priorities.
• Lead the development and management of an integrated digital ecosystem connecting customer data, content, channels, and marketing technology.
• Direct execution across owned, earned, and paid digital channels to ensure a cohesive customer experience and maximize marketing effectiveness.
• Own audience segmentation strategy, leveraging CDP and other data sources to improve targeting precision and campaign effectiveness.
• Design, build, and manage personalized customer journeys across digital touchpoints.
• Establish targeting and personalization frameworks that ensure relevant, timely, and impactful customer communications.
• Leverage customer, dealer, and behavioral data to identify growth opportunities and improve customer experiences.
• Lead the execution and delivery of integrated digital marketing campaigns across websites, digital advertising, social media, email, SMS, and other digital platforms.
• Manage end-to-end campaign deployment, ensuring campaigns are launched on time, on brand, and aligned with business objectives.